There may be users who are a part of the Custom Control Group or System Control Group, but do not qualify for the journey.All users who have qualified for the journey AND were qualified to be a part of the Control Group.Control Group Qualification for the journey.These users will not be a part of the Control Group for the campaign in question. There may be users who are a part of the Control Group, but do not qualify for the campaign.These users will not be a part of the Control Group for this campaign. There may be users who are a part of the Custom Control Group or System Control Group, but do not qualify for the campaign.All users who have qualified for the campaign AND were qualified to be a part of the Control Group.Control Group Qualification for the campaign.All users who have qualified for the system or custom control group.This will include users who are a part of the Control Group qualification.In Journeys, it is all the users who have qualified on the who section selected by you in the entry node.All users who have qualified for the campaign based on the who section selected by you.You can create a journey control group of size between 2% to 99%.You can create a journey control group at the time of journey creation.
Journey Control Group is created on the user base that qualifies for the journey.You can create a campaign control group of size between 2% to 99%.You can create a campaign control group at the time of campaign creation.Campaign Control Group is created on the user base that qualifies for the campaign.Custom Control Groups are generally created for short duration strategiesįor example, determining engagement impact for Christmas campaigns.You can create a custom control group of size between 2% to 5%.You can create up to 10 Custom Control Groups per account.Custom Control Group is created on your entire user base.You can create a system control group of size between 2% to 5%.You can create one System Control per account.System Control Group is created on your entire user base.You can create 4 different types of Control Groups:. You can measure the effectiveness of your initiatives by comparing this group with the target group of users who received your campaigns.ĬleverTap allows you to measure and track the performance of your engagement efforts by comparing it to the Control Group For example, was the increase in purchases today due to the reminder email we sent last night, or it could have been that those users would have bought anyways without the reminder.Ī control group is a set of users marked to be excluded from all marketing campaigns. However, it is hard to measure the efficacy of these campaigns and journeys independently. Marketing teams typically run a variety of campaigns and journeys to onboard, convert, and retain their users.
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